The Craft – Shrujan

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The Craft

Crafted Legacy

Weaved into the lives of Kutchi women, this craft is 5000 years old. Mother passed on to their daughter and now we are spreading this crafted legacy to the daughters of the world.

Over the centuries, embroideries migrated from nearby countries through people looking for a dignified livelihood. And it found its home in Kutch. It changed and evolved into what it is today. But the core values remain intact.

Embroidery Elements

Stitches
Stitches are the smallest unit of our embroideries. From complex Mukko to classic running, the difficulty to render various stitches differ for each piece.

Mirrors
The use of mirrors in our work distinguishes the embroideries of Kutch from other works of Gujarat. Each embroidery stipulates the shape, size & quantum of mirrors.

Motifs
A single or a combination of multiple stitches create a form called a motif. It can be floral, geometrical, abstract, or just traditional.

Borders
Borders are the product of all embroidery elements. Sometimes, one or multiple elements create beautiful compositions of borders stacked with layers.

Styles
We denote style in terms of embroidery by different communities; such as the Ahir community has only one embroidery style called Mutva while others have many.

Shrujan Creations, C.T.C. 217/A-Wing. 1st Floor, Flexcel Park, S.V. Road, Near 24 Karat Multiplex, Jogeshwari 400 102, Mumbai – Maharastra.

Shrujan Creations, Shop No. 1, Gala Business Centre-1, Opp. Wagh Bakri Tea Lounge, Near St.Xavier’s College Road, Navrangpura – Ahmedabad – Gujarat.

Shrujan Creations, LLDC Living and Learning Design Center, 705, Bhuj-Bhachau Road, Ajrakhpur 370 105, Bhuj – Kutch – Gujarat.